Established in 2010, Hardware Online is a proudly South African e-commerce site specialising in a huge range of hardware tools and related supplies. Providing products to both the public and to trade customers, Hardware Online aims to become the go-to shop for all hardware related requirements, from building materials and power tools, to spares, accessories and consumables.
When Hardware online approached Just Perfect, they expressed interest in adopting social media marketing as a tactic to drive awareness of their brand as well as attract potential customers to their website. Ultimately, the goal was to grow a large fan-base using both organic and paid social media marketing, buffered and strengthened by a constant stream of engaging and interesting content in the form of blog posts directly on the Hardware Online website.
We set out to create social media profiles that would not only showcase the products and promotions on offer, but also add value to potential customers’ social media experience. It was therefore of key importance to provide useful and engaging content which would entice people to browse the Hardware Online range.
Under the direction of Just Perfect, the social media following of Hardware Online grew exponentially, helping to spread informative, useful and industry-relevant content throughout their digital properties and beyond. Hardware Online continues to experience higher website traffic and improved conversions as a result.