Oneplan Pet

Digital Marketing Services | Just Perfect Digital Agency

Oneplan™ Pet Insurance removes the stress of unexpected veterinarian expenses, allowing responsible pet owners to enjoy the time with their furry loved ones.

Pets are part of the family, our most loyal companions, regarded as adopted children who constantly give us unconditional love and affection. Oneplan™ Pet health cover protects your pets and gives owners peace of mind with excellent benefits.

THE GOAL
Just Perfect and Oneplan™ Pet want to encourage pet owners to be responsible and sensible when it comes to the unpredictable costs involved with veterinary health care.

We want to demonstrate Oneplan™ Pet’s love of companion animals, building trust and strong relationships with the online audience and potential clients.

Another important goal is to encourage engagement on social media through emotive and informative content.

THE PROCESS

Our excellent design team creates a new landing page for Oneplan™ Pet each month, constantly making use of AB testing and perfecting our skills in drawing in leads. A blog was also created on the website with great content that regularly keeps users entertained and informed.

A closely monitored pay per click (PPC) campaign, combined with ongoing search engine optimising (SEO) soon saw our client’s website fly up the search engine rankings.

Our marketing team then pushed on with building a strong relationship between clients and the Oneplan™ Pet brand by implementing incredibly successful social media campaigns while driving website traffic from our client’s website to their incredible efficient call centre.

THE SUCCESS
The implementation of our highly effective PPC and SEO marketing sees Oneplan™ Pet consistently ranking among the top three pet insurance companies in South Africa.

Successful social media strategies such as the #DogsofJohannesburg campaign, which regularly achieves a reach of over 10 000 people per weekly post, along with the enlightening #AskourBehaviourist Q&A, have seen some great engagement on Facebook with page ‘likes’ reaching the 5 000 mark.